Last week, someone at the Online Think Tank had asked me why I am up on all the most recent news – he asked; “where do you receive your news anyway?” What he was asking is if I got most of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from dozens of sources. Online, I take several RSS feeds, ezines and surf the internet news. You see, as a massive “news intake junky” myself, I can claim that both online and offline news are important.

Where do you receive your news? Where do we tend to obtain most of our news? Yes, that is a good question, and some say news is like politics and all news is local, meaning that you need to learn the area newspaper, watch the area TV, pay attention to the area radio and head to localized online portal venues. Great news for local media at the same time when a lot of the advertising dollar is moving towards online venues.

But how people get their news is truly hard to say. For a lot of like me it’s a variety of sources. Maybe, but without proper research, it is just all talk. Actually, I read an appealing blog yesterday that addressed this problem and cited several surveys that contradicted one another, done needless to say by the media of each different venue, convenient indeed. This indicates in my experience that gentleman’s blog makes a good point in that he shows these “news polls” for what they are. What is that famous saying; liars figure and figures lie, often enough is the true truth.

In B2B Magazine which really is a print magazine touting the greatness of Online Marketing, which will be funny in itself, it showed a study that radio, TV and newspapers were building a slight come back in advertising, needless to say that is only because those media outlets work best for elections and there are big bucks being spent. Thus, they should maintain the image that folks are viewing, thus more studies, “done by them” to market themselves. Still, I discovered it ironic that B2B Magazine agreed with the stats.

Needless to say, in regards right down to it, most politicians are becoming a larger percentage of their contributions online so there’s lots of push for valuable content, locally, regionally and even nationally and global. I discovered your comments spot on, and this is a deep question, that I too would really like answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog about the media and how people get their news, it really got me thinking, and I am hoping I passed this onto you.

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