Styled by Giovanni Michelotti, the Triumph Stag had Italian styling influence and was produced for eight years from 1970 to 1978. The classic new look of the four headlamps appearing on the grille and the newly composed front and back, was a design set to be viewed on other Triumphs. Lots of the Stag was influenced by the Triumph 2000 saloon, and equipped wit a 3 litre V8 which later appeared in the Dolomite. Triumph Stag The Stag came designed with power assisted brakes, power steering and electric windows as standard. Starring in the famous James Bond film, Diamonds Are Forever, the Triumph Stag soon achieved an exclusive image, an image it had a need to contend with the more expensive Mercedes 280SL. The utmost speed of just short of 110mph, the Stag may also go from 0-60mph in 9.3secs, making the Stag fast, stylish and exclusive. Its cheap price in comparison to other cars in the same market further aided the Stags marketability.

Using its high quality styling the Triumph Stag received much praise on its release, but this praise was short lived once the vehicle was sold through various car dealers, where there is a high number of new owners returning the vehicle complaining of engine issues. The issues experienced by many new Stag owners were said to be due to the poor of production, an issue not limited to this particular engine, but was common invest British Leyland products. Low spending power caused further variations to create little improvements to the Stag, never fully rectifying the issue of the troublesome engine. Equipped with a three speed automatic gear box, the Stag offer a guide option, although this is the only major option made available to Stag buyers, with another options available being AC and a stand for luggage.

The troublesome engines of the Stag are actually usually replaced by Ford or Rover engines by collectors today, although Triumph Stags making use of their original engine do are generally worth a larger sum of money set alongside the cars with newly fitted engines. The Triumph Stag is just a very collectible classic, with many the websites and owners clubs create over the United Kingdom.

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